The year 2022 is here and marketing is not limited to board rooms, phone calls and door-to door sales. With the advent of the Internet there is the opportunity to market digitally our content and reach a greater audience. The biggest players in the business discovered this potential in the past few years and decided to capitalize on its efficiency and effectiveness and low cost. What is the reason, you might ask? Methods that were previously used, such as face-to face marketing is slowly dying out. What is the number of times you’ve been to a store and heard a salesperson talking about an antique or item? According to studies the attention span of our customers is now 90 seconds. This means that when the same product is advertised digitally to us through the format or the Instagram reel or video, we are more toward purchasing it. Internet and smartphones have become so widespread that a child of 5 can access them as easily as a senior. When a brand’s marketing is done digitally, it offers an opportunity to those from every corner and crevice, and across all age groups having access to the information. When the material is and is presented in a way that grabs […] read more